The Project:

Urban Assault 3

This was a project that took a total of 18 months to complete and required quite a bit of legwork to make happen. We worked with the Mexican government to accomplish this project. We partnered with Offroad companies as well as the tourism department of Tijuana. We launched the project with three sold out in person Premiere launch events in Arizona, California and a third in Tijuana where we premiered the film on the big screen under the arch on Revolution St. (the main tourist thoroughfare) a first of its kind. It received over 3 Million views in the first few weeks after its launch.