The Project:

The project was to create a commercial from Ambry Genetics & RainDance Technologies to announce the Launch of their new machine, Thunderstorm. This was the first fully-automated sequencing machine. that would be used in conjunction with Raindance Technologies for the promotion of the new sequencing machine from Raindance, the “ThunderStorm”. I wanted to create something that showed the hands-off workflow of the machine, I wanted to experiment with time lapse/ motion control to show it working through the day and night without any human interaction.

The launch of this new machine and partnership quickly became a major story within the genetics community, with key articles in Genomeweb, SeqNews and resulted in an a large surge of site visits to both companies websites.