The Project:

The project was to create a commercial from Ambry Genetics that would be used in conjunction with Illumina for the promotion of the new sequencing machine from Illumina, the “MiSeq”. I wanted to create something that was visually different, I wanted to experiment with time lapse/ stop motion. This was shot over the course of one night, everything you see is done in camera using only spray paint. The project was well received and was used at trade shows, online and through social media.

A short BTS film we made while creating the spot.
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